Me. I Am Mariah. (track-by-track review)

I’ve titled this little write-up as a review, but we all know that me reviewing a Mariah Carey album can be compared to Toyota reviewing the latest Corolla, or KFC reviewing a Streetwise Two.

What I can do, however, is take a look at Me. I Am Mariah… The Elusive Chanteuse and compare the tracks to her previous bodies of work, and explain why this album is accurately being described as nostalgic – in a very, very good sense.

So, track-by-track, here it goes:

1. Cry. (10/10)

Mariah opens up her first non-Christmas album in five years with my favourite song on the collection. A proper ballad, it is ‘sparsely produced’, and all the better for it, allowing her vocals to soar. While we all know she has lost overall power in her voice, what she has gained is an almost flawed, rawer tone that I feel is more emotive than the much more polished tone she had 24 years ago. I also think, because of the loss of power, Mariah has fine-tuned her falsetto and whistle registers to beautifully complement the music.

From the 2’08” mark - also the start of the second verse - Cry shows off some of the most amazing vocals on the album. The soft, easy-to-sing-along-to chorus is gorgeous. Compare it to the first song on Mariah’s E=MC2 album (the club-hopping and T-Pain assisted Migrate) and Cry sets a much more serious, musically mature and classic Mariah tone.

2.     Faded (8/10)

A lyrical highlight on the album, Faded tells of a love that has, well, faded. Sure, conceptually that doesn’t sound ground-breaking, but the song continues the moody, pensive mood set by the first track. You won’t be jumping up and down partying, but you’ll be reflecting, and that’s what Mariah fans have enjoyed doing to the backdrop of her music throughout her career. I think there are many stronger tracks on the album, but this is FAR from a ‘filler’.

3.     Dedicated (feat. Nas) (8.5/10)

Mariah introduces us to the first of her many featured guests, Nas, on this track. Conceptually, I love it – instead of merely sounding nostalgic, she and Nas actually sing about a song dedicated to years gone by, specifically with regards to the hip hop tunes they once enjoyed.

Nas never overshadows Mariah, and the beat makes me think of hazy summer Sunday afternoons. A brilliant song, with some epic whistle notes at the end. Oh, and Mariah sounds as if she is having the time of her life.

4.     #Beautiful (feat. Miguel) (9/10)

This song is a year old, so I won’t say too much. It’s also a really easy listener, and Miguel and Mariah work together effortlessly. That guitar rift was a touch of magic, and it’s a song that has been primed for a million replays – at a fleeting 3’22”, every inch of possible fat had been trimmed in the studio before it hit the airwaves.

5.     You’re Mine (Eternal) (9/10)

This track only peaked at no.88 on the Billboard Hot 100, which is seriously disappointing considering the standard of the song itself. It’s got all the essential Mariah ingredients: a smooth, mid-tempo beat, Mariah longing for her love, sweet vocals and a flawless example of the whistle note. Had this been released as the follow up to We Belong Together, I can guarantee it would have charted strongly.

It’s a reminder that a commercially successful song depends on the popularity of the artist and the acceptance of that genre at any given time. Don’t Forget About Us was Mariah’s last ballad-type single to reach no.1 (in 2005 / 2006), and I think You’re Mine is every bit as good as that was.

6.     Thirsty (8/10)

This track is probably the biggest diversion in mood from all the other tracks on the album, not being nostalgic, ballad-y or soulful. This is Mariah reminding us that if she wanted to pump out radio-friendly tracks, she could. Thirsty sounds like anything Rihanna could have put out in the last two years (with better vocals, obviously). It’s instantly catchy, and while it doesn’t leave as much of a lasting impact as many of the other tracks, I love it for what it is.

7.     Make It Look Good (8/10)

Featuring Stevie Wonder on the harmonica, Make It Look Good is an amazing slice of old-school perfection. Conceptually, it’s also one of the outright ‘happy’ tracks on the album, and I’m sure that if you layered this track over the 1991 Emotions music video – where Mariah’s curls are flying all over the place as she cruises in a car with friends – it would fit perfectly. Vocally brilliant.

8.     You Don’t Know What To Do (feat. Wale) (8.5/10)

I don’t know who Wale is, and in the first few seconds of this track, I don’t want to know who he is, because he is muttering somewhat annoyingly while Mariah pulls off a fantastic, vocally robust opening with the piano. Then again, he also mutters “you better siiing it, girl” in this intrusive little passage, and she happily obliges.

More nostalgic, summery vibes kick in at the same moment that the beat does, which is when You Don’t Know What To Do morphs into a super funky, throwback, sassy track. It’s Mariah at her most energetic on the album, and Wale’s mid-song rap verse works a lot better than the muttering he was doing at the start. Mariah’s backing vocals and the little “oOOh oohs” she throws in while Wale is doing his thing are perfection.

9.     Supernatural (8.5/10)

Featuring a gazillion giggles from Roc ‘n Roe (Moroccan and Monroe, her kids), this track is sweeter than blueberry and caramel waffles dipped in honey.

Of course, Mariah sings of the supernatural love for her kids, but it isn’t cute enough to mask some of her most extended vocal runs towards the end of the track. If this doesn’t make you feel warm and fuzzy inside, then you need to check yourself.

10. Meteorite (8/10)

This has disco all over it, and is pretty different for Mariah, but does remind one of I’m That Chick from E=MC2. Only, it’s quite a bit better than that one; here MC *pumps out a proper dance track. Lyrically, it takes just one listen to get what she’s singing (which is more than can be said for almost every single Mariah song) – but that’s the point. Meteorite is all about having a damn good time.

*this track is best heard at full volume, with the bass settings turned all the way up

11. Camouflage (10/10)

Wow. This is some song, and one that has interestingly not been mentioned often as a favourite on the various forums and album reviews I’ve read.  That said, I have always gravitated to the ballads, and this one echoes the moody, mystical and penetrating atmosphere of Cry, with Mariah’s voice given centre stage and backed by piano.

But Camouflage is also heavily gospel-influenced, with a powerful choir backing Mariah up. Her falsetto and whistle notes are expertly produced on this track, and it also features virtually the only all-out vibrato moment on the album, at the 3’35” mark – those few seconds are magical, and a reminder of the singing style that occupied around 80% of her older hits.

This is a supernatural track.

12. Money (feat. Fabulous) (10/10)

Once again, I’ve been surprised that Money hasn’t been more frequently mentioned as a standout track on this album. I liked it from the first listen, and still think it’s Mariah at her R&B/hip hop best. Vocally, she isn’t going all-out, but the infectious old-school beat won me over immediately – a beat that Usher could easily have grabbed in 2004 and created something epic from, too.

Unlike other rapper-assisted tracks such as Migrate and Triumphant, Money feels distinctly ‘happy’ – it’s very 90s, when such music was a lot less self-indulgent and ego-driven that it is right now. It’s also noticeable that Money stretches to 4’57”, and I feel that of late, Mariah cuts some fantastic tracks too short. She is a magician when it comes to ad-libbing and deviating from a song’s main structure, and it’s great to see that she has allowed many songs on the album to play out a bit longer, giving her more time and space for vocal improvisation.

(Oh, she also managed to rhyme the words ‘holidays’ and ‘hollandaise’ on Money, and that alone is worthy of high praise. )

13. One More Try (8.5/10)

This is a remake of George Michael’s 1988, no.1 hit. The original was soulful and powerful, and Mariah’s version adds her super sweet background vocals to the mix – by the way, I think her background vocals represent the most underrated use of her voice (which explains why she was a backing vocalist for Brenda K. Starr before being discovered). It’s her ability to convey emotion without belting all-out that is a feature of ‘modern’ Mariah, and she does that fantastically in this track.

The production is also very old school – some would call it ‘dated’ – but it works beautifully. That whistle note at 5’28” is the best on the album, by the way.

14. Heavenly (8/10)

“She took us to church right there” is a common phrase used to describe some of Mariah’s most earth-conquering vocal moments by her diehard fans. On Heavenly, Mariah seems to be singing from inside the church, leading the choir, for the entire 5 minutes. I have always loved gospel Mariah, and she proves emphatically why the genre has and still does influence her so heavily. Vocally, I can understand why Mariah trilling to the rafters as she does here is too much for casual listeners – but for those who enjoy complex melodies, key changes and transitions, it’s a joy to listen to.

The final few seconds of the song features an acapella-type, unplugged aural effect and right then and there, Mariah sounds as if she has never sung anywhere else but in a church.

15. It's A Wrap (feat. Mary J. Blige) (8/10)

The deluxe version of the album begins with a Mary-assisted version of It’s A Wrap, a song which was already a highlight of 2009’s Memoirs. Mary’s soulful addition complements the song really well.

16. Betcha Gon’ Know (feat. R. Kelly) (8.5/10)

The addition of R. Kelly to this track, also from Memoirs, is unexpectedly good. He seems more integrated overall than Mary does in the previous track, as if this song wasn’t recorded without him in the first place. He adds lots of spice to an already good song, and overall this track feels like a perfect fit for the new album.

17. The Art Of Letting Go (8.5/10)

Unlike You’re Mine, this took longer to grow on me. But once it did, I loved it. Mariah mostly ditches traditional styles of musicality and phrasing with the psalm-like feel of Letting Go. It’s a great song lyrically, and while it could never be called catchy, Mariah does sing the heck out of it.

THAT’S A WRAP…

I listened to this album many, many times, and mostly on ‘shuffle’. Usually, when playing any album on shuffle (including Mariah’s last two albums), I’ll skip ahead to my favourite tracks in preference of the ones that are merely okay. This time around, I didn't need to do that.

Me. I Am Mariah. is an incredibly solid body of work. There are no fillers, with each track managing to stand out, while also flowing smoothly to create something that feels like an ALBUM, not a bunch of catchy but short-lived singles thrown together. As a whole, it's easily better than her last two albums, and with more time, it could be perceived as a cut above even 2005's The Emancipation Of Mimi.

Vocally, I think Mariah sounds ridiculously good. It seems that no matter how many times her voice changes (and it has changed considerably), the basic tone is special enough and she is flexible enough to squeeze every last bit of power and complex nuance out of her instrument. 

Is this an album that will allow MC to recapture some of her previous commercial success by appealing to a younger demographic? Nope. Because it's way too good, and too rich, for that.

For the rest of us? Welcome back, Mimi (or is that The Elusive Chanteuse...?)

I LOVE: The old-school vibes, the vocals, the production quality, the guest artists that complement – rather than dominate – Mariah, the heavily photoshopped album artwork

I DON’T LIKE: I’d still trade one of the more upbeat tracks for another slit-my-wrists ballad; Wale’s muttering at the start of You Don’t Know What To Do irks me; the heavily photoshopped album artwork

TOP TRACKS: Cry, Camouflage, Money

4 MAGICAL WAYS WE COMMUNICATE ON SOCIAL MEDIA

This year, Facebook and Twitter celebrated their 10^th and 8^th years of existence, respectively. This is long enough for a number of online analysts and publications to have released some really insightful research into the effects of social media and the way it has changed our lives.

Well, one definitive statement that can be made about social media that doesn’t require an exhaustive study is that we loooove to use it as a place to complain. About work. About people. About the latest news. And more than ever, about social media itself! Generally, we moan and groan endlessly about the content we’re exposed to in our newsfeeds (even though those newsfeeds are increasingly tailoured to cater for our unique tastes and preferences, but this algorithm remains an imperfect one).

All of this complaining, together with the awareness that social media is now woven into our societal fabric and no longer a novelty, makes it easy to forget the truly unreal aspects of the most popular social media platforms. So, here we go - four magical means of communicating that are surely taken for granted:

Selected group chats on Whatsapp

Currently, I am involved in three long-term group chat ‘relationships’. There’s a group for colleagues, a group for family and even a group for me to update selected friends on developments regarding my current crush…

These group chats are powerful and addictive, allowing you to carry specified social circles with you wherever you go, each with its own tone, selection of personal <ridiculous> jokes and shared group member knowledge about one another. This means conversations that are as personal and contextually relevant as they would be if the bunch of you were sharing cocktails at Primi. That is awesome.

But more than fun and games, these groups are also informative and efficient, allowing for the immediate sharing of information with any number of selected people.

When it comes to setting up a dinner party, there’s no easier way to go about it than with a Whatsapp Group Chat. And while you’re at it, get creative with those group chat titles – they only add to the fun.

Buzz events on Twitter

In general use, Twitter is pretty interesting. But like all social platforms, it gets a tad tiring after a few minutes if you’re not logging on for a specific purpose and are just mindlessly scrolling through, waiting for something to catch your eye.

However, logging on for a definite purpose, such as to follow the latest buzz story, morphs Twitter into an extremely exciting space to be in. The Oscar Trial and the tragic MH370 flight are obvious examples of stories that exploded on this platform – if you’re really interested in something, Twitter will blow your mind with a mass of articles, contrasting opinions, quips, graphics, jokes, press releases and videos on a single topic.

Yes, it’s up to you to filter out the trashy posts from the informed ones, but this kind of honed-in and concentrated focus on a single subject is riveting, and not really accessible anywhere else.

Nostalgic connections on Facebook

At the start of this piece, I mentioned that we love to moan and groan about social media, and nowhere is the moaning or groaning more evident (or more appallingly misspelt) than on Facebook. But there is still much to be said for the original social network that stays true to its promise of connecting people.

We’ve all received that one genuinely surprising (and pleasant) inbox or friend request from a long lost friend, an old school teacher or a family member who has spent the last ten years in Czechoslovakia. Basically, people we’ve actually connected with in the past and whom, because of life’s individually winding and potholed paths, we’ve lost touch with.

There are few things as warm and fuzzy as catching up with such a person, especially when you least expect it. 

Likewise, we’ve all had that random epiphany when a name, surname and face combination suddenly pops up in our heads. A quick search and we can re-establish lost connections ourselves.

Watching sport with the rest of the world

Possible on both Facebook and Twitter, but preferable via the latter, there is an unmatched sense of camaraderie when watching a live match on television whilst also sharing unhinged bursts of emotion online.  Often, when watching a big tennis match, I am as intrigued to watch the next point or game as I am to read the live commentary and analysis from the very best journalists out there.

Sometimes, their views are quite contrasting to mine and I find myself questioning my own thoughts about the players or circumstances involved in the match I’m watching. On the other side of the coin (or is that ‘court’?), one feels a real sense of validation when your own mental analysis of a match is precisely what that big-shot ESPN journo just tweeted.

I imagine fans of football, rugby and all other sports experience much the same online. It’s all hugely mentally stimulating, challenging and sometimes even infuriating, but definitely adds to the sport-viewing experience.

We live in very interesting times. 

Yes, social media has its understandably lamented downsides – it often takes the place of real, human connections and is, if we’re being honest with ourselves, a waste of bloody time. But when it works (and you’re in an area that is – hallelujah - blessed with 3G coverage), it’s all rather mind-blowing.

As human beings, we’re naturally inclined to whinge more than we are to praise; let’s face it, complaining about something makes for a far more colourful and emotionally charged post, with a wonderful list of expletives to choose from.

But every now and then – perhaps while we’re uploading that 586MB picture that we recklessly forgot to downsize – it’s worth our while to take stock of the magic that sits at our fingertips and to tweet our most gratuitous thanks for it.